DenTek offers Floss Picks with popcorn purchases in movie theaters nationwide
MARYVILLE, Tenn. - There are only two things worse than having to run out of a movie to use the restroom during a gut wrenching, edge of your seat scene: (1) encountering a long line when doing so and (2) having a popcorn kernel painfully wedged between your back teeth for the next hour and a half.
Starting Friday, October 27, 2006, DenTek Oral Care is dropping a solution to the latter in the laps of movie-goers nationwide by attaching Floss Picks to more than half a million theater popcorn bags. So go ahead and remove that kernel. The theater's dark. No one will even notice. (As for the restroom issue, sorry, all we can suggest is a smaller drink.)
Movie-goers at 433 theaters in 100 markets, from New York to Los Angeles and Tampa to Minneapolis, will receive DenTek Floss Picks and coupon attached to their popcorn purchase. DenTek is the first company to ever offer a floss pick and coupon on popcorn bags.
"So many people cite lack of time and patience as reasons for neglecting to floss daily," said John Jansheski, CEO of DenTek. "DenTek's tagline says it all - 'Flossing Made Easy.' Offering Floss Picks in movie theaters nationwide can show people how easy the mundane task can be while stimulating a positive change in Americans' oral care habits." Oral disease, a severe problem facing the nation, has even been cited by the Surgeon General as a "silent epidemic." DenTek, the leading provider of Floss Picks and other dental accessories, is promoting oral health with innovative consumer products thatfacilitate flossing and cleaning between teeth, maintaining healthy teeth and gums between visits to the dentist.