DenTek introduces five new distinctive products for dedicated dental hygiene buffs
MARYVILLE, Tenn. - A growing number of people have developed a dependence on Floss Picks and other products designed to make oral care even easier. Now innovators and high involvement customers are seeking advanced consumer products in response to a variety of social issues including the rise in amount of adults and children with braces and increased awareness of the link between oral care and systemic health.
"Consumers are always looking for the newest, most effective and most advanced products available," said John Jansheski, CEO of DenTek. "Those concerned about health care and oral care are no different; they want interesting, innovative products that work. That's why we've decided to launch five outstandingly unique consumer products to further facilitate regular cleaning of teeth and gums."
In spring 2007, DenTek will launch five new products for ultimate teeth and gum cleaning. DenTek's new "View" lighted products top all other innovations in the category. If you want to see what the dentist sees and clean like the dentist does, the View Lighted Picks and Go View Lighted Pick and Mirror are must-haves.
Both products use LED lights to illuminate the mouth for exceptional cleaning. The View incorporates a scaler for removing plaque on one end, a pick for dislodging food on the other end, and LED lights on both ends. The Go View doubles as a key chain and flashlight, combining an LED light and pick for cleaning. A convenient cap with mirror protects the pick while it's not in use.
For those searching for an easier way to floss, especially the braces wearer, DenTek introduces Easy Brush Cleaners in four fun colors. Soft nylon bristles make flossing easier by sweeping away plaque while the unique flexible-grip handle bends for better comfort and control.
DenTek also brings innovation to disposable picks with the launch of Dual Action Cleaners. A contoured pick on one end is complemented by soft nylon bristles on the other end to better clean around small spaces. The matchbook style package makes it a great solution for those on-the-go.
With the new Triple Clean Floss Picks, DenTek puts a new spin on an already overwhelmingly popular product. These new Floss Picks include a tongue scraper for freshening breath and a textured pick to remove food and stimulate gums. The mint waxed floss also helps freshen breath and remove plaque.
"Our new products not only continue to make it easier to clean teeth and gums, but promote better cleaning on-the-go," said David Fox, president of DenTek. "The new View products and Floss Picks really target consumers who are looking for the next step in oral hygiene maintenance between dentist visits, whether at home or when eating out."